Every plan runs the same product: the same Builder, the same agents, the same call quality. A monthly fee buys a lower per-minute rate with minutes included, plus more concurrent calls, more numbers, more knowledge bases and longer call history.
The three plans
| Starter | Pro | Scale | |
|---|---|---|---|
| Monthly fee | £0, pay as you go | £45 + VAT (£54) | £150 + VAT (£180) |
| Per-minute rate | 15p | 12.5p | 11p |
| Included minutes | None | 360 | 1,300 |
| Concurrent calls | 1 | 2 | 6 |
| Phone numbers | 1 | 3 | 10 |
| Knowledge bases | 1 | 2 | 10 |
| Call recordings and transcripts | Included | Included | Included |
| Call history | 90 days | 6 months | 1 year |
Prices are net; VAT is added according to the account's billing location. See VAT below. The per-minute rate is for a single agent in conversation on the most popular model, with integrations, knowledge bases, call recording and transcription included; other models and per-token charges, including subagents and the Agent Builder, are itemised under Your rates on Billing. Pro and Scale also unlock Workspace integrations. The concurrent-call allowance is a hard limit: a call arriving after the allowance is full is refused until one of the calls in progress ends. The full feature-by-feature table is in Plans & limits.
How included minutes work
Each monthly renewal adds the month's calling credit to the credit balance: £45 on Pro, £150 on Scale, the full plan price in both cases. Calls draw the credit down in 6-second increments. There is no separate overage rate: once the month's credit is spent, calls continue at the same per-minute price from the topped-up balance. Unused credit rolls over, capped at one month's credit.
VAT
The billing country is set under Billing → VAT & billing location and decides what is charged on plans and top-ups alike:
| Billing location | What is charged |
|---|---|
| United Kingdom | Net price plus UK VAT at 20%: Pro £54, Scale £180 |
| Outside the UK, VAT-registered | Net price only; the reverse charge applies and a field records the VAT number |
| Outside the UK, not VAT-registered | Net price only; the supply is outside the scope of UK VAT |
Until a country is set, the account is treated as UK-based and charged UK VAT. Plan invoices are issued by Stripe, carry the VAT line, and can be downloaded from the Invoices tab on Billing; the Ledger tab records the VAT charged on each top-up.
The same panel holds the billing address. It is taken from the card when one is first saved and can be corrected there. An invoice keeps the address it was issued with: a correction applies to invoices raised after it, not to those already issued.
Changing plan
Billing → Change plan presents the plans as cards. Upgrades take effect immediately. The new rate, allowances and monthly credit apply immediately. Moving down, including switching to pay as you go, takes effect at the end of the period already paid for; the paid plan's features, rate and credit remain until then. Payment is handled by Stripe and accepts cards, Apple Pay and Google Pay.
After a switch down, Billing keeps showing the current paid plan until the period ends. That is the paid period running its course, not a sign the change did not take.
When the trial ends
New accounts usually start with a free month of Pro (see Choosing how you pay). At the end of the trial month, the saved payment method is charged for Pro, unless the plan was cancelled or switched first. Cancelling during the trial costs nothing: Pro stays live to the end of the trial month, any unused trial credit then lapses, and the account moves to pay as you go. One trial per organisation, ever.
What cancelling means
There is no minimum term. Cancel plan sits on the current-plan card on Billing, or Cancel trial during a trial, and confirms the charge that will no longer be taken. The card then carries a Cancels badge with the date the plan ends, and Resume beside it: a cancellation can be undone at any point before that date, and nothing is charged in the meantime.
Cancelling a paid plan returns the account to pay as you go at the end of the paid period. Agents, numbers, knowledge, call history and settings all remain intact, and calls keep working as long as there is credit. The lower plan's allowances apply from then on, so an account holding more numbers or knowledge bases than the new plan includes cannot add more until it is back within the allowance.